CSI looks to recruit thousands of home-grown forensic agents with the development of its very first interactive mobile phone game.
Capitalising on its status as the biggest TV show on earth, Momentum Pictures have launched the very first mobile phone game for its CSI franchise allowing entrants to conduct their very own investigation via their mobile handsets.
To coincide with the launch of CSI:NY Season 4, part 2 on October 27 and a catalogue promotion of up 70% off the entire CSI DVD range, Momentum Pictures will seek to harness fans' love of the complex procedural puzzles set in each episode, allowing entrants to conduct their own investigation via their mobile handsets.
The bespoke, fully immersive, multi-platform game can be accessed via a branded CSI WAP portal and online portal. The game weaves voice, print and online executions into its narrative whereby entrants are required to pick up a voicemail message, visit a MySpace page, find evidence in HMV stores and even check the classified sections of The Sun newspaper in order to find the relevant evidence.
In the game, participants become a CSI agent caught up in the hunt for an 18 year old female serial killer who lures her victims by inviting them to spoof parties. As one of the agents investigating the case, entrants have to collect evidence that they SMS to their boss at CSI headquarters and then receive detail about the next stage.
Those entrants who solve the crime and find all the correct evidence have the chance to win one of ten, exclusive, CSI-branded Samsung Omnia's loaded with specially created content. In one of these exclusive devices will be a 'Golden Ticket' for a holiday to New York, the setting for Detective Mac Taylor (Gary Sinise) and his team's forensic exploits in the show which forms of part of what is widely regarded as the biggest TV franchise in the world.
"CSI fans are famous for their passion and the amount of fan fiction that they generate around the show," explained Michael Artup, Brand Manager at Momentum Pictures. "The nature of the show makes it perfect for interactive content like this and we believe that the audience will see this campaign as one of the cleverest, most entertaining opportunities they have to engage with the series."
Check it out at the Official CSI UK Website at http://www.csi-official.co.uk